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Improving Click Through Rates W. Images

February 2, 2008


Online Videos by Veoh.com

Most webmasters spend their time with three types domains / sites

  • Domains or developed websites that make money
  • Domains or developed web sites that make no money
  • Or they (including myself) spending time on new projects in hopes of making money
    • Research
    • Reading
    • Learning new software
    • Time spent on forums
    • Ect … (Anything that takes time away from money making sites and domain names)

Over the last several months I have done well to put in more time into sites (or parked domains) that are already earning money, it has been paying off well. However about a year ago I noticed I was spending a bit too much time with domains and sites that were not proven money makers. While it is important to always be on the look out for your next gold mine if your always looking (and not finding) for that special web project or domain name your taking away time that could be spend on improving the earnings of sites and domain names that are what I call “proven winners”.

I often like to think about making money online as a very complex “recipe for success”, you could start with the most expensive ingredients and your method might be perfect. However if you forget “the sugar” or “the salt” … your recipe is doomed for failure.

Over the last several months I have been working on improve my earnings with my parked domain names, my first goal has been for my parked domain names to pay for my years reg fee’s. This way income earned from my developed sites is more profitable. I currently have about 200 domains parked at parked.com – I break even on my reg fee’s if I make about $4 a day or $120 a month. One domain in particular is doing fairly well, it is an older domain name that expired last summer about Celine Dion. The sites has lots of links across the net pointing to it, I parked it about four months ago and did not put very much effort in the parking process.

The template that made the most sense for this domain did not have images that really worked well, the CTR or click through rates were apparent last month because of this.

Stats For January:

  • 589 Visitors
  • 45 Clicks
  • CTR – 7.64% bad
  • Earnings – $3.83

So finally yesterday I spend all of five minutes and add two of my own custom images (Celine Dion) in hopes of pushing up the click through rate. While this is not going have a huge impact on my overall earnings I am guess that if I did this to ten of my domain names I could see a sizeable improvement in revenue. Look for an update to this post in several weeks ….

To Your Success,
Brian J

Comments

6 Responses to “Improving Click Through Rates W. Images”

  1. Steve on February 2nd, 2008 2:43 pm

    hello brian, what do u do to get traffic for your parked domain?i need help, still new about this things

  2. Les on February 2nd, 2008 3:28 pm

    Great tips Brian. I have added extra content to the bottom of my parked pages to help conversion and added a few links to some of my other sites as well.

  3. Gil Sequira on February 2nd, 2008 9:53 pm

    Great info. Brian.
    Les I didn’t realize a person could add extra content or links to a parked page. I use Parked.com

  4. GVLover on February 3rd, 2008 2:14 pm

    Hi. I have followed your youtube videos plus DForum posts. I would like to know what is more important in terms of buying expired domains that you plan to develop - quality backlinks, PR or what?

    Also, is there a way to measure how much traffic one can expect from backlinks (for instance if the domain you are buying is not a generic with naturally-expected traffic, when you are looking at these domains to buy, say on TDNAM, can you assume that the previous month’s traffic all came from backlinks?).

    Also, I’d like to know if you’ve considered companies like Whypark or Build A Niche Store vs. parking as quick development alternatives?

    L

  5. admin on February 3rd, 2008 5:22 pm

    Steve,

    I do nothing at all really, you can not actively “promote” a parked domain name. This is one reason people buy “expired” domain names that have listings in directories or inbound links from other relevant sites.

    GVLover,

    I focus on the quality of the links to an expired domain name, quality is much more important than quantity today. Of course I usually “develop” these expired domains so I am hoping for nice rankings in the search engines. So in that case I rather have a domain names with quality backlinks rather than thousands of links from spammy sites.

    Hope this helps guys ….
    Brian

  6. william on June 3rd, 2008 5:49 am

    hey, anybody let me know how can we calculate CTR, i m not getting the right figure through this

    impression*click / 100= ?

    is it right, or i m going confused?

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